Basic Strategies for Social Media Marketing

Your strategy for social media makes reaching prospective customers much more easier.

Having a strategy for social media marketing is significantly important for making your online campaign successful. Though one can make free use of social media, its monitoring and implementation is time-consuming. If you think you lack the necessary time, it is imperative that you seek professional help, capable of monitoring the conversations and messages that keep pouring.

Identify the habits of users

The most important aspect of any media marketing strategy is to know the audience you want to reach. Apart from identifying your audience, you need to find out the way they make use of the Internet. You would appreciate that the social media habits of students are quite different from that of working moms. Your message through various platforms should be addressed to your audience directly, for getting their attention. For instance, the use of platforms like Facebook, Twitter and LinkedIn is necessary for most professionals like photographers or dentists, but the same cannot be said for a local ice crème parlor. Before engaging with your audience, you should find out where they spend their time and how they interact.

Offer solutions to prospective clients

A very effective way of creating an audience comprising of prospective readers or clients is to offer solutions to problems related to your business. One way of doing that is to make and answer their queries, even if those are not directly connected to your product. Make extensive and efficient use of Twitter plus Facebook to interact with the existing and likely clients. When finding your content helpful, the audience forms a positive opinion about you, and looks at you as an authority on that subject.

Transforming visitors into clients

By interacting with your prospective clients directly and developing a personal relationship, the chances of transforming the prospects into clients go up considerably. Provide your subscription forms and/or buying options on the home page itself, and link the same to your other media accounts. You can grab the readers’ attention by feeding them with rich content. Compile a list of their email addresses to make your mailing list, and offer them good reasons for coming back to buy your product and services.

Remain transparent and responsive

It is vital to maintain transparency when dealing with people through social media sites. People who frequently utilize social media do not take long to identify spam. You’ll be driving them away from your site by bombarding them your messages of marketing. Be honest and genuine while interacting with your audience through social media. Consider them as if they were friends you happened to meet in some social gathering, and treat them accordingly. If anybody posts any negative comments, you must respond promptly even if you were at fault. Such actions send a clear message to other existing and prospective customers that you are sensitive to clients’ requirements.

Finally, do keep monitoring your company regularly by using various monitoring and searching tools, such as Google Alerts, for example.

How Outsourcing Your Marketing Team Can Save You Time, Money and Risk

How successful are your current marketing initiatives and programs? Do you have a marketing team to launch and execute your marketing plans? Many small businesses struggle with making their marketing program effective because they don’t have the in-house talent and expertise to manage marketing projects such as a new product launch, a website redesign, SEO or even the creation of a well-researched and comprehensive plan. Putting all of this together takes time and money and drains valuable resources from other areas of your business.

Consider outsourcing these responsibilities to a third-party marketing consulting company. Here are several important benefits to outsourcing:

1) HIRING A PROFESSIONAL MARKETING CONSULTANT SAVES YOUR BUSINESS TIME AND MONEY:

· Your business saves money in reduced overhead costs (no internal team to hire, manage, provide office space for, etc.).

· You agree up front on how much you want to spend and can cap costs at a certain amount – no more unanticipated expenses or marketing budgets run amok!

· You spend less time spent on daily marketing management, trying to find the right people for an in-house marketing team, and task delegation.

2) OUTSOURCING YOUR MARKETING FUNCTIONS TO A WELL-VETTED MARKETING EXPERT HELPS YOU REDUCE YOUR MARKETING RISK AND BUILD BUSINESS PARTNERSHIPS:

· Your marketing consultant wants and needs their programs to be effective. They will work hard to bring you marketing success, as this reflects positively on them and encourages their continued work with your business.

· Access to an enormous network of skills, talents and capabilities, such as graphic designers, copywriters, website developers, and SEO consultants, to name just a few.

· Knowledge is transferred between both businesses. A savvy marketing professional will get to know your business inside and out. As a result, they’re flexible enough to adapt your marketing program to meet shifting objectives (such as industry trends) quickly and effectively.

Here is a helpful example of a company who outsourced the creation and distribution of a direct mail marketing program:

MARKETING CASE HISTORY:

Opportunity/Problem:

A realty company agent wanted to revamp its quarterly postcard-marketing program to generate new listings. Their company’s previous program’s impact was fading and no longer produced any measurable benefit.

Solution:

The budget for this project was defined, and a cross-platform marketing program was custom created for the realty company. A direct mail postcard would be sent to about 10,000 recipients in the target market. The postcard included individual website landing pages personalized for each mail recipient. The target market was segmented so that each group would receive a more relevant and specific message and personal URL. The landing pages were created for each market segment and were hosted to receive visitors to the website.

Each time a recipient landed on their personalized page, a real time lead was created, and the client was notified of the lead for immediate follow up. The actual return on marketing investment for the first year of this program was 108%, bringing incrementally increased sales revenue and a bottom line profit that far exceeded the cost of the entire program.

Effective Business Marketing Through Online Videos

Making sure that your online business does not only take off but also succeeds takes a lot of work. There are a lot of things you can do to make your work easier though, with one of them being the utilisation of online videos. Although a lot of marketers still prefer using text to give out information, there are already a number who are seeing the advantage of using videos. They are taking advantage of how people seem to be more attracted to moving presentations than the usual text-based web content.

Online Viewer Education

Despite the popularity of online videos nowadays, there are still many business owners who are doubtful about how they can effectively position the services and products before their target market. But, if you as a small business owner will look at this closely, you will see that this is simply online viewer education.

While online education will not immediately mean a purchase after every viewing, getting your marketing message across through a video is actually a great way in retaining the attention of your target audience. It is also works better than text at making the information you have sent out stay in their minds for better brand recall.

Visual Confirmation for Sales Conversions

A video’s effectiveness at conveying a marketing message is seen to be better than text because it can present visual confirmation of how a problem can be solved or a need met. What can be seen is more believable for a lot of people. Their perception of how something works can be raised to a higher level if they are given audio and visual presentations instead of just a bunch of text. This can result to more conversions from just viewers to buyers than anything you can do online.

Benefits from Online Videos

Visual online education will help you convince a viewer to make a decision faster about what path you wish for him to take. By looking at your videos, he could decide to bounce out of your site. He could also decide to stay on and do what you want him to do. That could either be to subscribe to your email newsletter or RSS Feed or to avail of your service or product.

With online videos, you also have the advantage of marketing to your target market wherever they may be or whatever time zone they are in. By placing these online videos on your site’s video portal, you will enable your site visitors to view them whenever they wish to. This means that you are able to convey your marketing message 24 hours a day, seven days a week.

So, if you wish to take on a new business marketing direction for website, let it be on online videos. It is considered as one of the best ways now to boost your sales, whether you have an online or offline business.