Why Direct Mail Marketing?

Direct mail has long been used as an effective marketing tool for various products and services. If you target your audience well, you may have an excellent return on your direct mail investment. Therefore, it is very important to send mailings to only the correct demographic of potential customers. One way you can target your direct mail campaign is to purchase a list of names and addresses of people who have purchased a product or service similar to the one you are advertising. This ensures you have a warm and receptive market. Be sure the list is fresh. You do not want leads that are too old.

However, if you are selling something the customer might not need or want very often, such as automobiles or computers or other major durable goods, you might want to select leads that are a bit older to target folks who both have interest in what you are offering and who may be ready to upgrade or replace their previous purchase. There are other ways to collect leads.

If you already have a customer base, you have warm leads already to which you can send your direct mail piece. Ask your existing customers for referrals. You might be surprised at the new customers you can acquire. Direct mail is a good technique because it places something tangible in a potential buyer’s mailbox. The prospect will at least have to handle the mail piece and make a decision to read, toss, or act upon the offer. It is all too easy to ignore flashing banner ads on the Internet, which are not tangible and are often annoying.

Another benefit of direct mail marketing is that it is possible to get a bulk mail rate which is cheaper than regular postage rates if you are sending a large enough quantity of mail pieces. Even with all these possible benefits, be aware that the majority of your prospects, no matter how carefully you select them, will simply toss or recycle your direct mail piece. That is okay. Remember to target your leads, create attractive mail pieces that people will want to open, and mail in quantity to get good results.

Why Business Intelligence Is Important?

The cut-throat market paradigms demand something beyond conventional for businesses to thrive. Gone are the days when experience-based decisions were enough to keep an enterprise alive. Nowadays, businesses require data-driven decision-making approaches along with the ability to foresee the future.

Right here, Business Intelligence (BI) comes into the picture. BI is emerging as a quintessential necessity for ventures as it offers an invincible potential to make insights-driven decisions. Wait! Are you wondering why business intelligence is important to companies? If it’s a yes, then you’ve come to the right place! Let’s jump into unwinding what makes BI so necessary for brands.

What is the Importance of Business Intelligence?

Organizations are adopting business intelligence to harness all benefits rapidly. Most businesses consider BI as a staple investment due to the following reasons.

Intensified Customer Experience
Fail-Proof Decision Making
Swift Decisions with Real-Time Analysis
Get Magnified Sales Data
BI Edges Out the Competitors
Intensified Customer Experience

Did you know that customer data treasures numerous critical insights within? Such information entails consumer likes, dislikes, and even expectations from your business. Business Intelligence strategies collect such datasets from various sources in your company and process them to generate game-changing insights about customer behaviors. You can leverage such insights to hone your workflow and improve CX dramatically.

Fail-Proof Decision Making

Since its advent, business intelligence assists businesses in making high-yielding decisions at the right time. Interestingly, 56% of companies admit that BI drives swift and enhanced decision-making processes in their organizations. BI leaves intuition and immeasurable parameter-driven decisions far behind. It focuses on credible datasets to generate insights that frame invincible decisions for enterprises.

Swift Decisions with Real-Time Data Analysis

The modern competitive landscape demands fast decisions and swift actions from businesses. Thankfully, business intelligence lets you make 5x faster decisions using real-time analytics. You can process continuous data streams through the latest BI platforms and generate reports for immediate actions.

Get Magnified Sales Data

Business Intelligence penetrates your sales department and digs out areas requiring immediate attention from you. It gathers voluminous sales datasets and processes them to highlight valuable opportunities with higher revenues.

BI Edges Out the Competitors

A BI-driven business performs better on all metrics. They get 1300% ROI and make improved decisions to dodge potential losses. Such abilities propel your business to skyscraping heights while edging out your competitors.

How BI Benefits Your Business?

Business Intelligence encompasses a gamut of benefits to propel your company to successful heights. Better decision-making ability using BI enables you to grab golden opportunities without any delay. Moreover, you can use the drilled consumer and sales data to amplify customer retention with your enterprise. Accessing such information in real-time provides you with an impeccable competitive advantage you wouldn’t have otherwise.

Let’s understand the purpose of business intelligence with a classic example. Consider a company that wishes to know about specific offerings receiving the highest user engagements. They can utilize BI tools to analyze social media data, customer feedback, and reviews to find which services have the largest fan base. Similarly, more use-cases make BI integral to modern enterprises.

Things to Consider While Using Business Intelligence

Business intelligence might seem simple to you at once. However, it hides multiple dos and don’ts for an organization. Here are the things to consider when using business intelligence services in your enterprise:

The Do’s

Define your business goals and frame a strategy.
Optimize sales and customer data use in your organization.
Keep researching about more departments that might benefit from BI implementation.
The Don’ts

Don’t throw away legacy platforms like Microsoft Excel.
Don’t underestimate any data point like each of them can drive actionable insights.

Basic Strategies for Social Media Marketing

Your strategy for social media makes reaching prospective customers much more easier.

Having a strategy for social media marketing is significantly important for making your online campaign successful. Though one can make free use of social media, its monitoring and implementation is time-consuming. If you think you lack the necessary time, it is imperative that you seek professional help, capable of monitoring the conversations and messages that keep pouring.

Identify the habits of users

The most important aspect of any media marketing strategy is to know the audience you want to reach. Apart from identifying your audience, you need to find out the way they make use of the Internet. You would appreciate that the social media habits of students are quite different from that of working moms. Your message through various platforms should be addressed to your audience directly, for getting their attention. For instance, the use of platforms like Facebook, Twitter and LinkedIn is necessary for most professionals like photographers or dentists, but the same cannot be said for a local ice crème parlor. Before engaging with your audience, you should find out where they spend their time and how they interact.

Offer solutions to prospective clients

A very effective way of creating an audience comprising of prospective readers or clients is to offer solutions to problems related to your business. One way of doing that is to make and answer their queries, even if those are not directly connected to your product. Make extensive and efficient use of Twitter plus Facebook to interact with the existing and likely clients. When finding your content helpful, the audience forms a positive opinion about you, and looks at you as an authority on that subject.

Transforming visitors into clients

By interacting with your prospective clients directly and developing a personal relationship, the chances of transforming the prospects into clients go up considerably. Provide your subscription forms and/or buying options on the home page itself, and link the same to your other media accounts. You can grab the readers’ attention by feeding them with rich content. Compile a list of their email addresses to make your mailing list, and offer them good reasons for coming back to buy your product and services.

Remain transparent and responsive

It is vital to maintain transparency when dealing with people through social media sites. People who frequently utilize social media do not take long to identify spam. You’ll be driving them away from your site by bombarding them your messages of marketing. Be honest and genuine while interacting with your audience through social media. Consider them as if they were friends you happened to meet in some social gathering, and treat them accordingly. If anybody posts any negative comments, you must respond promptly even if you were at fault. Such actions send a clear message to other existing and prospective customers that you are sensitive to clients’ requirements.

Finally, do keep monitoring your company regularly by using various monitoring and searching tools, such as Google Alerts, for example.