Direct Marketing – The Future of Advertisement

In large part because of the ever-evolving internet, direct marketing has become an increasingly popular sales method. This form of marketing is essentially an alternative to traditional advertisement strategies. Most of the companies that utilize these traditional methods pay for mass exposure in the form of television and radio commercials, newspaper ads, and by constantly running widespread internet advertisements.

When executing traditional marketing strategies, companies are simply appealing to the masses and hoping enough potential customers see their advertisements. Direct Sales Marketers operate in a vastly different manner than the aforementioned.

I’m Still Not Sure What Direct Marketing Is…

This strategy of marketing involves a salesman that brings their product right to you. Instead of hoping that the right demographic of customers is exposed to their massive advertisement campaigns, direct salesmen target specific customers and their specific needs. For example, if a direct marketer is representing a sugar loaded energy drink, he first determines who in the market is most likely to purchase the product and then targets those specific individuals.

Trying to sell a group of elderly woman at a Red Hat Club meeting a case of energy drinks is more than likely a waste of your valuable time and theirs. If the marketer sets up sales meetings with college students or young adults, he is far more likely to succeed in the selling of the product. If executed correctly, direct marketing has proven to be a fruitful industry time and time again.

It Sounds Like a Fun Career. How Can I Get In?

Direct marketing is a very unique career choice. Those involved in this industry are usually independent from the companies they represent and are self-employed. Self-employed marketers enjoy freedoms that most other members of our workforce dream of. When you don’t have a boss, guess who determines work hours? You do! People that have chosen this form of employment do a considerable amount of their work online and are able to work from home in the comfort of their furry robe. If you’re interested in pursuing a career in this sector, there are a myriad of different products you can represent.

Does This Form of Marketing Pay Well?

Independent direct marketers are in complete control of their financial destiny. These entrepreneurs aren’t held hostage by a salary cap like other sales positions. Having access to a sales career with unlimited earning potential is close to unheard of. Product dependent, direct salesman are generally compensated well for their work. As in any entrepreneurial leap, a direct marketers income is entirely dependent on his quality and frequency of work. There is a phenomenal amount of money to be made in this industry.

A quick way to rise amongst the ranks of successful direct marketers is to establish a strong online presence. By blogging daily and running marketing and ad campaigns, you can gain validity in the eyes of your constituents and, more importantly, the eyes of your potential customers. This form of marketing offers a rare opportunity for self-employment and limitless mobility.

If you’re an entrepreneur or salesman at heart, direct marketing may be just the career you’re looking for.

10 Effective Ways to Market Your eBay Store

Starting an eBay store means there is a ready audience that can be tapped into and making your products easily available to the online buyer. To sell items on eBay, you need traffic in form of visitors and marketing through paid and free channels can get your eBay store get noticed.

Once your eBay store is like a well-oiled machine, start using the following marketing strategies to take your eBay store’s operations to a further level and there will be a quantum growth in terms of earnings and traffic.

• Set up your website – Make it very easy for your customers to find you. Keep the URL neat and include information about the products on auction, new items and other necessary pages. The regular customers will show the greatest interest in your eBay operation. To gain the attraction of the new and existing customer, place eye-catching banners or a simple link to your eBay store on the website and on the pages that get the maximum traffic. This is the best way to send the traffic from the website to your eBay store.

• eBay community posting – eBay has a huge community chat forum which should be tapped to get noticed, this can be done by solving people’s queries here. So while posting comments, include a link back to your store. Exude confidence about the knowledge of the subject by actively participating in discussions without spamming the list with your products.

• Completely well described listings – Would you buy a product with a small note, no picture and a fancy price tag? Nor you or any other buyer would prefer to buy such a product. Not being a brick and mortar store, your customer will want to see all visuals along with a complete description before they decide to buy it.

• Free listings – There are a number of sites such as Craigslist and Kijiji to name a few which allow to post free listings. Find out the free websites and post pictures of your products along with the link to your eBay store.

• Email sign-ups – Collect emails of the visitors from your website, send them regular newsletters or emails at the time of discounts, thereby directing the traffic back to the eBay store. In case if the email list is small, it can be easily managed, if the audience extends to thousands, use services such as Mail Chimp.

• Setting up a blog – The best way to establish yourself as an industry thought leader is via sharing knowledge on a blog. How often do you stumble across a blog while searching for information about a product? Similarly tap into this resource, add a link back to your store and also include an email sign-up box. You can either set up a blog on WordPress or Blogger or on your website.

• Whitepapers on website – Are your customers facing certain problems while using a product? Solve their problems in form of a detailed eBook that can be freely downloaded from your website. Help the customers and in reward you’ll get their loyalty.

• Facebook page – Facebook, which has millions of users is one arena that can be used to direct the traffic back to your eBay store. Posting creative, funny and helpful pictures and curating useful posts will attract a lot of attention and convert viewers into loyal customers.

• Videos rich with keywords – Create enticing videos rich in keywords and post them on video sites such as YouTube and Vine to get the maximum traction. Videos rich in keywords are placed on higher ranks by search engines and help you get noticed. Post a link back to your eBay store at the end of every video.

• Pay Per Click – This paid channel of marketing helps your business in various ways such as placing your website on the top of Sponsored Links and driving traffic straightaway even in absence of the website being indexed by search engines to boost the organic search results.

It is always beneficial to depict your business in front of a wider audience. These eBay marketing techniques are directed to drive millions of online shoppers to your eBay store.

Why Direct Mail Marketing?

Direct mail has long been used as an effective marketing tool for various products and services. If you target your audience well, you may have an excellent return on your direct mail investment. Therefore, it is very important to send mailings to only the correct demographic of potential customers. One way you can target your direct mail campaign is to purchase a list of names and addresses of people who have purchased a product or service similar to the one you are advertising. This ensures you have a warm and receptive market. Be sure the list is fresh. You do not want leads that are too old.

However, if you are selling something the customer might not need or want very often, such as automobiles or computers or other major durable goods, you might want to select leads that are a bit older to target folks who both have interest in what you are offering and who may be ready to upgrade or replace their previous purchase. There are other ways to collect leads.

If you already have a customer base, you have warm leads already to which you can send your direct mail piece. Ask your existing customers for referrals. You might be surprised at the new customers you can acquire. Direct mail is a good technique because it places something tangible in a potential buyer’s mailbox. The prospect will at least have to handle the mail piece and make a decision to read, toss, or act upon the offer. It is all too easy to ignore flashing banner ads on the Internet, which are not tangible and are often annoying.

Another benefit of direct mail marketing is that it is possible to get a bulk mail rate which is cheaper than regular postage rates if you are sending a large enough quantity of mail pieces. Even with all these possible benefits, be aware that the majority of your prospects, no matter how carefully you select them, will simply toss or recycle your direct mail piece. That is okay. Remember to target your leads, create attractive mail pieces that people will want to open, and mail in quantity to get good results.