[Success] 7 Signs Your Business Is Headed in the Right Direction

How often do you leave the cruise control on while you’re driving? Sometimes, I do, but it’s only with the mindset that at any second I can put my foot on the pedal and regain control. If you’re like me, you consciously and consistently watch the road and the traffic to make your determinations of when you need to take action. If you didn’t watch the road, you would risk the possibility of crashing.

Do you do the same with your business? Or, do you let your business run on auto-pilot waiting until too late to monitor it and the results?

Here are 7 signs that your business is headed in the right direction:

1) You’re consistently attracting ideal clients/customers. People are happy and excited to work with you. They give your rave reviews, referrals and testimonials. (You know you’re heading in the wrong direction when you attract people that can’t pay you, don’t value your work/products, show up late, return your products or you dread working with them)

2) You’re on track with your financial goals for the year. Perhaps, you’re even exceeding them (You know you’re heading in the wrong direction when you don’t consistently see your income increase each year. My own income increased 500% between 2 years ago and almost that much this last year. My clients often see their incomes double while we work together.

3) You’re feeling organized and strategic about your marketing. Everything you’re doing makes sense. You feel calm and confident about what you’ve got planned and your results show that. (You know you’re heading in the wrong direction when you’re operating your business by the “seat of your pants” and in a state of panic).

4) You feel so authentic about the work you’re doing. You speak and write from your heart and the amazing results you get back are showing it. (You know you’re heading in the wrong direction when you’re copying everyone else’s work and your results are falling short. Overall, you feel very inauthentic).

5) You enjoy your business. You get out of bed each morning with a smile and look forward to your day. (You know you’re heading in the wrong direction when you’re stressed and overwhelmed all of the time. Maybe you’ve gained a lot of weight or you’re having health issues).

6) You’re taking and making time to have fun. Whether it’s with your friends, family or yourself. (You know you’re heading in the wrong direction you’re working ’round the clock, 7 days a week. Feeling frustrated that you don’t have enough time with your family or with yourself).

7) You still remember the “why”. “Why” you started your business. The passion still exists in your business. (You know you’re heading in the wrong direction when you just don’t enjoy your business anymore!)

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If you’re headed in the right direction, congratulations to you! If not, you’re heading in the wrong direction, maybe you’re even getting lost. The longer you stay lost, the longer it will take to get you back on track. There’s time to course correct now. Please contact my team TODAY and let’s quickly get you on the road to SUCCESS -

How Email Marketing Helps You

Today, marketers have many, many modern and fun marketing platforms. On social media platforms, they get to pin pictures, post YouTube videos, sponsor ads, and run social media contests. It seems e-mail has been left in the dust. Or, has it? Despite the marketing variety available, salesforce.com reports that 67% of marketers still believe e-mail marketing to be their core way of boosting their ROI and cutting marketing costs. Why? Well, consider this, a Merkle study revealed that 74% of consumers still prefer to receive marketing literature by e-mail and, 91% of consumers check their e-mails daily? These marketers know that, for their advertisements to be welcomed a daily basis, e-mail marketing is the way to go. Let’s take a closer look at how e-mail marketing can help you grow your business.

E-mail marketing creates greater and more lucrative sales.

Amazingly, a Direct Marketing Association study showed that e-mail marketing has an ROI of 4,300%. It also found that 66% of consumers have bought a product because of a marketing e-mail. Even more significant, an eMarketers study found that, customers are 3X more likely to buy a product after receiving a marketing e-mail and, once customers choose to purchase, they spend 17% more than those who decide to buy on a social media platform. The effects of e-mail marketing in growing your customer-base obviously cannot be duplicated.

Through e-mail marketing, you create greater trust, customer loyalty and sales.

Though your customers undoubtedly love your brand, brands are easily forgotten in their busy day-to-day shuffles. So, you must remind your customers of your valuable offers so they can show their loyalty when they need your products. Still, you are going to need at least 6 exposures to a new company product to get even your loyal customers to try them. And, after opting in on your e-mail marketing list, your customers are expecting and even welcoming such e-mails. Therefore, your e-mail marketing campaign is the best way to make room for such frequent exposure without seeming obnoxious and, thereby, making potential customers walk away. And, without the obnoxious component that is part of a lot of advertising, your customers learn to like and trust your company for graciously granting them their wish of receiving regular e-mail communication from you. This trust is sure to bring in life-long customers.

E-mail marketing increases website traffic, creating a more enduring and lucrative overall online campaign.

Your e-mail marketing is one of the best ways to boost your search engine rankings. With a simple social media share button, an invite to visit your site, or a promotion code, you invite your customers to visit your site or invite others to do so. As your traffic and shares increase, your ranking on search engine results pages rises. A boosted search engine ranking makes it possible for your customers to find you more easily even when you aren’t directly marketing to them. So, your advertisement investment just keeps giving back to your company with no extra effort or investment on your part.

Among top marketers, e-mail advertising is here to stay. Not only does it boosts sales and create loyal-life time customers, but if gifts you with higher search engine rankings, initiating a perpetually growing customer-base. Therefore, e-mail marketing may be old-school but it is sure to be a top-strategic tool in business growth for years to come!

Abercorn Digital delivers value for our clients in any digital format, across all platforms, to every device, delivering world-class marketing solutions.

Why Direct Mail Marketing?

Direct mail has long been used as an effective marketing tool for various products and services. If you target your audience well, you may have an excellent return on your direct mail investment. Therefore, it is very important to send mailings to only the correct demographic of potential customers. One way you can target your direct mail campaign is to purchase a list of names and addresses of people who have purchased a product or service similar to the one you are advertising. This ensures you have a warm and receptive market. Be sure the list is fresh. You do not want leads that are too old.

However, if you are selling something the customer might not need or want very often, such as automobiles or computers or other major durable goods, you might want to select leads that are a bit older to target folks who both have interest in what you are offering and who may be ready to upgrade or replace their previous purchase. There are other ways to collect leads.

If you already have a customer base, you have warm leads already to which you can send your direct mail piece. Ask your existing customers for referrals. You might be surprised at the new customers you can acquire. Direct mail is a good technique because it places something tangible in a potential buyer’s mailbox. The prospect will at least have to handle the mail piece and make a decision to read, toss, or act upon the offer. It is all too easy to ignore flashing banner ads on the Internet, which are not tangible and are often annoying.

Another benefit of direct mail marketing is that it is possible to get a bulk mail rate which is cheaper than regular postage rates if you are sending a large enough quantity of mail pieces. Even with all these possible benefits, be aware that the majority of your prospects, no matter how carefully you select them, will simply toss or recycle your direct mail piece. That is okay. Remember to target your leads, create attractive mail pieces that people will want to open, and mail in quantity to get good results.