[Success] 7 Signs Your Business Is Headed in the Right Direction

How often do you leave the cruise control on while you’re driving? Sometimes, I do, but it’s only with the mindset that at any second I can put my foot on the pedal and regain control. If you’re like me, you consciously and consistently watch the road and the traffic to make your determinations of when you need to take action. If you didn’t watch the road, you would risk the possibility of crashing.

Do you do the same with your business? Or, do you let your business run on auto-pilot waiting until too late to monitor it and the results?

Here are 7 signs that your business is headed in the right direction:

1) You’re consistently attracting ideal clients/customers. People are happy and excited to work with you. They give your rave reviews, referrals and testimonials. (You know you’re heading in the wrong direction when you attract people that can’t pay you, don’t value your work/products, show up late, return your products or you dread working with them)

2) You’re on track with your financial goals for the year. Perhaps, you’re even exceeding them (You know you’re heading in the wrong direction when you don’t consistently see your income increase each year. My own income increased 500% between 2 years ago and almost that much this last year. My clients often see their incomes double while we work together.

3) You’re feeling organized and strategic about your marketing. Everything you’re doing makes sense. You feel calm and confident about what you’ve got planned and your results show that. (You know you’re heading in the wrong direction when you’re operating your business by the “seat of your pants” and in a state of panic).

4) You feel so authentic about the work you’re doing. You speak and write from your heart and the amazing results you get back are showing it. (You know you’re heading in the wrong direction when you’re copying everyone else’s work and your results are falling short. Overall, you feel very inauthentic).

5) You enjoy your business. You get out of bed each morning with a smile and look forward to your day. (You know you’re heading in the wrong direction when you’re stressed and overwhelmed all of the time. Maybe you’ve gained a lot of weight or you’re having health issues).

6) You’re taking and making time to have fun. Whether it’s with your friends, family or yourself. (You know you’re heading in the wrong direction you’re working ’round the clock, 7 days a week. Feeling frustrated that you don’t have enough time with your family or with yourself).

7) You still remember the “why”. “Why” you started your business. The passion still exists in your business. (You know you’re heading in the wrong direction when you just don’t enjoy your business anymore!)

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If you’re headed in the right direction, congratulations to you! If not, you’re heading in the wrong direction, maybe you’re even getting lost. The longer you stay lost, the longer it will take to get you back on track. There’s time to course correct now. Please contact my team TODAY and let’s quickly get you on the road to SUCCESS -

Dealing With the Legalities of Direct Mail

There are many regulations and laws that govern our day to day business activities. In additional to the laws and regulations there are also imposed ethical restrictions on our own behavior. When creating and implementing a direct mail advertising campaign, be sure that you are strictly adhere to all laws as well as ethical considerations. No business can afford to damage its good name through ignorance of the law or by any type of shady behavior.

Both direct mail and telemarketing have been under scrutiny for the past several years. Few people want to be harassed by phone or through the mail at their own homes. It’s good that some limitations have been imposed to keep unsavory elements out of the industry. A few unethical practitioners have given honest direct mail companies a bad name and it’s better for all of us if they are kept out of business.

In order to be absolutely certain that your company is setting the highest possible bar in regards to ethics and the law, be sure to consult your legal advisor about the laws in your state. Make this appointment in the earliest planning stages of your campaign. This site does not pretend to be an expert in legal matters so be sure you consult with someone who is. However, there are a few matters that we can speak to with limited authority in regards to following the law.

Do some research.

Just like there is a national “do not call” list for telemarketers, there is a similar “do not mail” list for direct mail companies. This organization has a responsibility center where companies can learn about privacy policies, identity theft, self-regulation and many other topics relating to the use of direct mail marketing.

Do your homework when planning your campaign. Not knowing the law is no excuse, especially when there are so many resources available with just a simple Google search.

Learn about postal regulations.

It’s not just the legal ramifications that can entangle a direct mail campaign. Practical considerations can trip you up as well. Something as seemingly simple as putting postage on your marketing flyers can become complicated when you are sending a large quantity.

The US Postal Service has many, many regulations regarding bulk mail. Using the US Postal Service’s bulk mail system can be a big money saver but it can also be pretty complicated. When you send your mailers through as bulk mail, you can get a much better rate on the postage. In return, you are essential doing the post office’s job for them and you must process it as they would. They publish a book with all of the regulations outlined and it can be overwhelming for the uninitiated.

Consider hiring a pro.

A professional direct mail company can help you get through many of these sticky situations. Many companies can check your mailing list against your state’s “do not mail” list. They can also navigate the complex postal system to get you the best rate on your mailer.

How List Brokers Enhance Direct Mail Outcome

It’s the task of an experienced list broker to find the best names for your direct mailing process. Apart from researching and recommending emails for you, a list broker is a professional expert who handles all kinds of paperwork and other details needed for acquiring the information. However, contacting a list broker is a sure shot way to boost, direct mail results, as list builders know the industry. The organizations they work for have studied and tested an infinite email database. Therefore, according to B2B technology copywriter, Alan Sharpe, working with a qualified mailing list broker is quite important for your business.

Email marketing is one of the most important marketing strategies to generate leads today. But it should be conducted properly; otherwise, these services might fail to enhance your chances of generating more leads. So, email list providers, who provides mailing list brokerage services is quite important for your venture as they ensures that the database provided is good enough to help you earn additional returns on your investments. Apart from identifying profitable segments on unlikely lists, list brokers assist you to build a matrix for testing your mailing against other lists.

Let us take the example of a typical Rental transaction; suppose you contact a list provider that specializes in lists for the kind of buyer, you require, apart from describing about your ideal customer, you explain the list provider about your venture and what you sell. You highlight the list provider about your following requirements.

- The number of names you want to order.
- If any “selects” you want
- The exact time when you will email your piece
- When you want to get the names
- Where you desire the names to be sent

After knowing your requirements the list brokers formulate your list and send it to you or your letter shop or service bureau. Your letter shop or service bureau unlocks your reply device and other components, so you can follow the results of this mailing back to this list. Now you can mail your package to the names on the list. By adding the names to your database, you process each order you receive, and declining each new customer record to note the list, package and offer used to get the customer.

On your behalf a list broker conducts a process named “select” to choose some names only from the total list. You can ask the list broker to pick names from a particular zip code. Thus, a list provider keeps no stone unturned to increase direct mail results.