Dealing With the Legalities of Direct Mail

There are many regulations and laws that govern our day to day business activities. In additional to the laws and regulations there are also imposed ethical restrictions on our own behavior. When creating and implementing a direct mail advertising campaign, be sure that you are strictly adhere to all laws as well as ethical considerations. No business can afford to damage its good name through ignorance of the law or by any type of shady behavior.

Both direct mail and telemarketing have been under scrutiny for the past several years. Few people want to be harassed by phone or through the mail at their own homes. It’s good that some limitations have been imposed to keep unsavory elements out of the industry. A few unethical practitioners have given honest direct mail companies a bad name and it’s better for all of us if they are kept out of business.

In order to be absolutely certain that your company is setting the highest possible bar in regards to ethics and the law, be sure to consult your legal advisor about the laws in your state. Make this appointment in the earliest planning stages of your campaign. This site does not pretend to be an expert in legal matters so be sure you consult with someone who is. However, there are a few matters that we can speak to with limited authority in regards to following the law.

Do some research.

Just like there is a national “do not call” list for telemarketers, there is a similar “do not mail” list for direct mail companies. This organization has a responsibility center where companies can learn about privacy policies, identity theft, self-regulation and many other topics relating to the use of direct mail marketing.

Do your homework when planning your campaign. Not knowing the law is no excuse, especially when there are so many resources available with just a simple Google search.

Learn about postal regulations.

It’s not just the legal ramifications that can entangle a direct mail campaign. Practical considerations can trip you up as well. Something as seemingly simple as putting postage on your marketing flyers can become complicated when you are sending a large quantity.

The US Postal Service has many, many regulations regarding bulk mail. Using the US Postal Service’s bulk mail system can be a big money saver but it can also be pretty complicated. When you send your mailers through as bulk mail, you can get a much better rate on the postage. In return, you are essential doing the post office’s job for them and you must process it as they would. They publish a book with all of the regulations outlined and it can be overwhelming for the uninitiated.

Consider hiring a pro.

A professional direct mail company can help you get through many of these sticky situations. Many companies can check your mailing list against your state’s “do not mail” list. They can also navigate the complex postal system to get you the best rate on your mailer.

Setting Hours For Your Network Marketing Business

I’ve been asked many times what the time commitment is for a network marketing business. This can vary greatly depending on how you’re marketing. For those who choose to host home parties, their time commitment will be different from those who are marketing online. Both of these will be different from those who are buying leads and cold calling those leads.

Network marketing is a relationship business. Relationships require time.

At a home party, you’ll make initial sales the day of the party. You’ll invest time coaching your hostess before the party and following up with customers and business leads after the party.

For those who market online, you’ll invest time on a consistent basis getting your name in front of potential customers and team members.

Many of us are very time committed. We are parents, children and employees. The thought of trying to squeeze in one more thing can be overwhelming.

If you truly can’t find an hour per day, then network marketing may not be the right answer for you. In any given day, you’ll need time to answer emails, return or make phone calls and market.

If you don’t answer emails or return phone calls, the person coming to you will go to someone else. We live in an instant gratification world. Waiting is not part of the equation of today’s world.

If you don’t market, you won’t have the emails and phone calls coming in. So, making time each day for these activities is a must.

I’ve suggested to people that they give up an hour of television each day. I’ve suggested making enough food for two or three meals so that leftovers are an every other day occurrence. I’ve suggested giving up reading each page of the daily newspaper and instead catching the major headlines online. Each of these very small sacrifices could potentially give you the time needed to start and maintain a network marketing business.

So, while there is not a concrete answer to exactly what the time commitment is in network marketing, I will say that one hour per day is the bare minimum.

2 Reasons Niche Marketing Is The Way To Go

Niche marketing is important for a number of reasons. The first reason is because you can operate in a competition free zone. Now even though a lot of the niches that you see today contain some form of competition, you will still be able to turn a profit as opposed to if you didn’t go into a niche.

If you’re looking for a way to go into a niche, begin by focusing on your business first. We can sit and talk about all the different kinds of ways that other business owners can go into a niche, but instead we will talk about yours. Here’s the first reason why you should consider going into a niche:

1) Less cost

You won’t have to advertise more of your money to get your message across in your niche. This means you can save money, all while collecting as much leads and sales as possible. To do this, you will want to test and track your results. If you find that an ad in a niche publication surpasses what you get from advertising in a different medium or newspaper – I would stick to advertising in this publication alone.

With the less cost of advertising, you’ll get to save some of that money and use it to spend elsewhere in your business. This one reason alone for going into a niche can be considered a pro. Plus, you can easily regain the cost of acquiring the customer – if you choose to use backend marketing. Here’s another reason why going into a niche is a good idea.

2) Be perceived as an expert

When you go into a niche, almost immediately you’re perceived as an expert. People will come to you simply because they believe in your talents, and they feel like you can deliver results. As an expert in your niche, you have a lot of credibility. You can inspire confidence in your prospects because they believe you are the obvious person for the job.

With an expert status in your niche, almost everybody will know you. You can gain market dominance, and can automatically build a brand in your business. This will help you to stand out from the rest of your competitors, and will help you to gain as much dominance as possible.

Another thing that you should know is that whenever someone has a problem, they will contact you first. This is because they value your information, and that they will be willing to learn everything that they can to improve their sales and profits. With that being said, I thin it’s a technique that you should be using in your business today.

Most of the techniques that you hear about when it comes to going into a niche are sound advice. Niche marketing is a technique that that many people don’t seem to understand. If you can incorporate this into your business strategy, you will find that you can stand to profit immensely from this strategy.

Good luck with making these niche marketing tips work for you today in your business.