Effective Business Marketing Through Online Videos

Making sure that your online business does not only take off but also succeeds takes a lot of work. There are a lot of things you can do to make your work easier though, with one of them being the utilisation of online videos. Although a lot of marketers still prefer using text to give out information, there are already a number who are seeing the advantage of using videos. They are taking advantage of how people seem to be more attracted to moving presentations than the usual text-based web content.

Online Viewer Education

Despite the popularity of online videos nowadays, there are still many business owners who are doubtful about how they can effectively position the services and products before their target market. But, if you as a small business owner will look at this closely, you will see that this is simply online viewer education.

While online education will not immediately mean a purchase after every viewing, getting your marketing message across through a video is actually a great way in retaining the attention of your target audience. It is also works better than text at making the information you have sent out stay in their minds for better brand recall.

Visual Confirmation for Sales Conversions

A video’s effectiveness at conveying a marketing message is seen to be better than text because it can present visual confirmation of how a problem can be solved or a need met. What can be seen is more believable for a lot of people. Their perception of how something works can be raised to a higher level if they are given audio and visual presentations instead of just a bunch of text. This can result to more conversions from just viewers to buyers than anything you can do online.

Benefits from Online Videos

Visual online education will help you convince a viewer to make a decision faster about what path you wish for him to take. By looking at your videos, he could decide to bounce out of your site. He could also decide to stay on and do what you want him to do. That could either be to subscribe to your email newsletter or RSS Feed or to avail of your service or product.

With online videos, you also have the advantage of marketing to your target market wherever they may be or whatever time zone they are in. By placing these online videos on your site’s video portal, you will enable your site visitors to view them whenever they wish to. This means that you are able to convey your marketing message 24 hours a day, seven days a week.

So, if you wish to take on a new business marketing direction for website, let it be on online videos. It is considered as one of the best ways now to boost your sales, whether you have an online or offline business.

Why Business Intelligence Is Important?

The cut-throat market paradigms demand something beyond conventional for businesses to thrive. Gone are the days when experience-based decisions were enough to keep an enterprise alive. Nowadays, businesses require data-driven decision-making approaches along with the ability to foresee the future.

Right here, Business Intelligence (BI) comes into the picture. BI is emerging as a quintessential necessity for ventures as it offers an invincible potential to make insights-driven decisions. Wait! Are you wondering why business intelligence is important to companies? If it’s a yes, then you’ve come to the right place! Let’s jump into unwinding what makes BI so necessary for brands.

What is the Importance of Business Intelligence?

Organizations are adopting business intelligence to harness all benefits rapidly. Most businesses consider BI as a staple investment due to the following reasons.

Intensified Customer Experience
Fail-Proof Decision Making
Swift Decisions with Real-Time Analysis
Get Magnified Sales Data
BI Edges Out the Competitors
Intensified Customer Experience

Did you know that customer data treasures numerous critical insights within? Such information entails consumer likes, dislikes, and even expectations from your business. Business Intelligence strategies collect such datasets from various sources in your company and process them to generate game-changing insights about customer behaviors. You can leverage such insights to hone your workflow and improve CX dramatically.

Fail-Proof Decision Making

Since its advent, business intelligence assists businesses in making high-yielding decisions at the right time. Interestingly, 56% of companies admit that BI drives swift and enhanced decision-making processes in their organizations. BI leaves intuition and immeasurable parameter-driven decisions far behind. It focuses on credible datasets to generate insights that frame invincible decisions for enterprises.

Swift Decisions with Real-Time Data Analysis

The modern competitive landscape demands fast decisions and swift actions from businesses. Thankfully, business intelligence lets you make 5x faster decisions using real-time analytics. You can process continuous data streams through the latest BI platforms and generate reports for immediate actions.

Get Magnified Sales Data

Business Intelligence penetrates your sales department and digs out areas requiring immediate attention from you. It gathers voluminous sales datasets and processes them to highlight valuable opportunities with higher revenues.

BI Edges Out the Competitors

A BI-driven business performs better on all metrics. They get 1300% ROI and make improved decisions to dodge potential losses. Such abilities propel your business to skyscraping heights while edging out your competitors.

How BI Benefits Your Business?

Business Intelligence encompasses a gamut of benefits to propel your company to successful heights. Better decision-making ability using BI enables you to grab golden opportunities without any delay. Moreover, you can use the drilled consumer and sales data to amplify customer retention with your enterprise. Accessing such information in real-time provides you with an impeccable competitive advantage you wouldn’t have otherwise.

Let’s understand the purpose of business intelligence with a classic example. Consider a company that wishes to know about specific offerings receiving the highest user engagements. They can utilize BI tools to analyze social media data, customer feedback, and reviews to find which services have the largest fan base. Similarly, more use-cases make BI integral to modern enterprises.

Things to Consider While Using Business Intelligence

Business intelligence might seem simple to you at once. However, it hides multiple dos and don’ts for an organization. Here are the things to consider when using business intelligence services in your enterprise:

The Do’s

Define your business goals and frame a strategy.
Optimize sales and customer data use in your organization.
Keep researching about more departments that might benefit from BI implementation.
The Don’ts

Don’t throw away legacy platforms like Microsoft Excel.
Don’t underestimate any data point like each of them can drive actionable insights.

[Success] 7 Signs Your Business Is Headed in the Right Direction

How often do you leave the cruise control on while you’re driving? Sometimes, I do, but it’s only with the mindset that at any second I can put my foot on the pedal and regain control. If you’re like me, you consciously and consistently watch the road and the traffic to make your determinations of when you need to take action. If you didn’t watch the road, you would risk the possibility of crashing.

Do you do the same with your business? Or, do you let your business run on auto-pilot waiting until too late to monitor it and the results?

Here are 7 signs that your business is headed in the right direction:

1) You’re consistently attracting ideal clients/customers. People are happy and excited to work with you. They give your rave reviews, referrals and testimonials. (You know you’re heading in the wrong direction when you attract people that can’t pay you, don’t value your work/products, show up late, return your products or you dread working with them)

2) You’re on track with your financial goals for the year. Perhaps, you’re even exceeding them (You know you’re heading in the wrong direction when you don’t consistently see your income increase each year. My own income increased 500% between 2 years ago and almost that much this last year. My clients often see their incomes double while we work together.

3) You’re feeling organized and strategic about your marketing. Everything you’re doing makes sense. You feel calm and confident about what you’ve got planned and your results show that. (You know you’re heading in the wrong direction when you’re operating your business by the “seat of your pants” and in a state of panic).

4) You feel so authentic about the work you’re doing. You speak and write from your heart and the amazing results you get back are showing it. (You know you’re heading in the wrong direction when you’re copying everyone else’s work and your results are falling short. Overall, you feel very inauthentic).

5) You enjoy your business. You get out of bed each morning with a smile and look forward to your day. (You know you’re heading in the wrong direction when you’re stressed and overwhelmed all of the time. Maybe you’ve gained a lot of weight or you’re having health issues).

6) You’re taking and making time to have fun. Whether it’s with your friends, family or yourself. (You know you’re heading in the wrong direction you’re working ’round the clock, 7 days a week. Feeling frustrated that you don’t have enough time with your family or with yourself).

7) You still remember the “why”. “Why” you started your business. The passion still exists in your business. (You know you’re heading in the wrong direction when you just don’t enjoy your business anymore!)

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If you’re headed in the right direction, congratulations to you! If not, you’re heading in the wrong direction, maybe you’re even getting lost. The longer you stay lost, the longer it will take to get you back on track. There’s time to course correct now. Please contact my team TODAY and let’s quickly get you on the road to SUCCESS -