Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?

The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering.

Today, the Internet offers the consumer a pure, unadulterated and convenient environment for buying goods, services, bill paying and browsing. And with more people logging on every day, it’s where businesses need to focus.

Compared to direct mail, marketing a business or service on the internet is simple, very cost-effective and can be just as profitable. If it’s the ‘right’ kind of business, offering the ‘right’ kind of product or service, it can prove to be overwhelmingly prosperous. And there’s many an Internet millionaire that will testify to that.

The big advantage, in terms of doing business on the Internet, falls right at the feet of the little guy. The one-man outfit, who has virtually no overheads and no employees. Better off still, is the little guy with no overheads, employees, products or services. He can make a phenomenal amount of money by selling other people’s products for commissions.

That’s quite difficult to do with direct mail and would likely prove prohibitively expensive to operate. And that’s another reason why direct mail is in decline. The overall expense of the operation.

When you add up the cost of stationery, printing, postage, mailing lists and the labor involved in the whole process, it’s clear to see that the ‘end is nigh’, for what was once a very lucrative marketing venture. That’s not to say that there isn’t still a place for some forms of direct mail. Some online businesses, especially the bigger companies, would do well to incorporate a direct mail strategy in promoting their online activities.

But generally, the opportunity of making a killing with direct mail is fading fast. So it’s goodbye to the direct mail baron and welcome to the Internet marketing guru. It’s the same animal but with different spots.

How To Select A Mailing List For Your Direct Mail Campaigns

Do you have a strategy for selecting mailing lists that can make you profitable? If not, then you should. Because with all direct mail campaigns, the number 1 key to success or failure is the list. And if you’re like most business owners, you have no idea of how to go about selecting mailing lists to market to.

Well luckily, selecting a mailing list isn’t hard at all. I’m pretty sure you’re thinking: “Well yeah a mailing list is easy to find. Simply gather names from out of the phonebook.” Unfortunately, this way of thinking is what keeps most business owners from having the most success.

You see there are 2 different kinds of mailing lists available to you. The first kind of list is something that you probably know quite well, and that list is called a “compiled list”. A compiled list is exactly how it sounds. All you’re doing is looking in the phone book for people to mail to, and hopefully wait to get a response. I personally don’t like this method because every time I tried it, I got no responses. And I’m sure if you tried it, you didn’t get any responses either.

Instead, use a different kind of list – a list that has the exact group of people that are related to your business or product and service. This kind of list is called a “direct response list”, and it’s named so because everyone in this particular list has bought something. These are the people who you want to do business with.

You can even segment a list by how large the average sales transaction was on their last order. If you find a group of people who spent $200 on something, you will want to match that price with a new offer to this group of people. You don’t want to insult people’s intelligence with a low-ball offer. So come correct and find a group of people that has spent somewhere near the amount that your product is, before in their past.

Now you should know that the more niche specific you get with your list, the more expensive it’s going to become for you. But this isn’t always a bad thing. I know some marketers who would gladly put up thousands of dollars on a mailing list because these group of marketers are selling a high priced product, and are doing it successfully. The key lies in the offer, and the quality of list that you select.

Before we, I want to tell you about another mailing list that is even more responsive than a direct response list. This list that I am talking about is probably something that you’ve overlooked and haven’t paid much attention to. The list that I’m talking about is your own customer list.

Your customers are the group of people who like you, know you, and are willing to do business with you again – so you shouldn’t neglect these people. Take the time out to develop direct mail campaigns to market to your customers. 80% of your entire business profits will come from sales on the backend, so this is an area that you can’t forget about.

While you’re contacting them, ask them if they can give you a referral. Tell them in return, they’ll receive a free gift. This is a great way to contact your customers, and also to potentially get a new customer also. So don’t ignore your customer list.

All of these tips will help you to gain the upper hand when doing direct mail.

Be sure to utilize these direct mail tips today to have success in your business immediately.

What Are The Safety Benefits Of High Productivity Vehicles (Hpvs)?

Unlike traditional heavy vehicles or trucks, HPVs are designed specifically for high productivity applications. They offer many safety benefits that can help keep your team safe while on the job, as soon as you get your truck licence training in Melbourne.

What are HPVs and what are their safety benefits over traditional vehicles?
HPVs are vehicles that are specifically designed for high-productivity applications. They are typically smaller and more manoeuvrable than traditional vehicles, which makes them ideal for transporting goods in tight spaces. HPVs also have a lower centre of gravity, which helps to prevent them from tipping over when travelling on uneven surfaces.

Safety is a top priority for HPV manufacturers, and many of these vehicles come equipped with features that help keep drivers safe while on the job. For example, HPVs often have large windshields that provide drivers with excellent visibility. They also feature powerful brakes and stability control systems that help to keep the vehicle under control during sudden stops or sharp turns.

Overall, HPVs offer many safety benefits over traditional heavy vehicles or trucks. Their smaller size and low centre of gravity make them less likely to tip over, and their powerful brakes and stability control systems help drivers stay in control during even the most challenging driving conditions. When it comes to safety, HPVs are hard to beat!

If you’re looking for a safer way to transport goods or materials, then consider using a high-productivity vehicle. HPVs offer many safety benefits that can help keep drivers safe while on the job. Going for heavy combination training or heavy vehicle training in Melbourne can help guide you when using an HPV for the first time.

How do HPVs help to improve safety for drivers and pedestrians alike?
The safety of everyone, whether the driver or other people such as pedestrians, is very important when it comes to this type of vehicle. The design and construction of HPVs means that they are much less likely to tip over, which can be a major safety hazard.

These vehicles offer a much higher level of stability than regular trucks or vans, meaning that they are less likely to cause an accident. They also have a smaller turning radius, which makes them easier to manoeuvre in tight spaces. This can be especially important in urban areas where there is a lot of traffic and pedestrians.

HPVs are also much quieter than traditional vehicles, meaning that pedestrians and other drivers will be less likely to be startled by their arrival. This can help to avoid accidents and injuries.

Are there any other benefits to using HPVs beyond safety-related ones?
In addition to safety, HPVs also offer other benefits, such as:

Reduced fuel costs: HPVs are more efficient than traditional vehicles, meaning that you will use less fuel to get the job done.
Reduced emissions: HPVs produce fewer emissions than traditional vehicles, making them better for the environment.
Increased productivity: With an HPV, you can complete tasks faster and more efficiently, which means you can get more work done in a shorter amount of time.

All of these benefits make HPVs a great choice for businesses and organisations looking to improve their efficiency and reduce their environmental impact. If you’re looking for a safe, environmentally friendly way to transport goods or personnel, then consider using an HPV.

How can you switch to an HPV if you’re not already using one, and what are the costs associated with doing so?
If your company is not already using HPVs, there are a few ways to switch over. You can buy or lease new HPV vehicles, retrofit your current fleet with HPV technology, or use a combination of both methods.

The costs associated with switching to HPVs vary depending on the method you choose. Buying new vehicles will be the most expensive option, while retrofitting your current fleet is the least expensive. However, it’s important to keep in mind that retrofitting may not be possible for all types of vehicles.

Are there any dangers associated with using HPVs, or are they completely safe for everyone involved?
HPVs are much safer than regular heavy vehicles or trucks. In fact, they are up to 95% safer when it comes to fatalities and injuries. This is because HPVs are designed for specific tasks, such as short-distance deliveries or construction projects. They are not meant for long-distance travel, so there is less of a chance for accidents to occur.

Additionally, HPV drivers receive specialised training that helps them stay safe while operating these vehicles. All drivers must be certified before they can operate an HPV, and they are required to follow all safety guidelines at all times.

They are not only safer for the drivers, but also for other motorists on the road. HPVs are much smaller than regular trucks, so they take up less space on the road. This means that there is less of a chance for accidents to occur when two or more vehicles are travelling down the same street.

Overall, it is clear that high-productivity vehicles offer a number of safety benefits that regular heavy vehicles cannot match. If you are looking for a safer way to transport goods or materials, then an HPV may be the right choice for you. Contact your local dealer today to learn more about these amazing vehicles.