How To Select A Mailing List For Your Direct Mail Campaigns

Do you have a strategy for selecting mailing lists that can make you profitable? If not, then you should. Because with all direct mail campaigns, the number 1 key to success or failure is the list. And if you’re like most business owners, you have no idea of how to go about selecting mailing lists to market to.

Well luckily, selecting a mailing list isn’t hard at all. I’m pretty sure you’re thinking: “Well yeah a mailing list is easy to find. Simply gather names from out of the phonebook.” Unfortunately, this way of thinking is what keeps most business owners from having the most success.

You see there are 2 different kinds of mailing lists available to you. The first kind of list is something that you probably know quite well, and that list is called a “compiled list”. A compiled list is exactly how it sounds. All you’re doing is looking in the phone book for people to mail to, and hopefully wait to get a response. I personally don’t like this method because every time I tried it, I got no responses. And I’m sure if you tried it, you didn’t get any responses either.

Instead, use a different kind of list – a list that has the exact group of people that are related to your business or product and service. This kind of list is called a “direct response list”, and it’s named so because everyone in this particular list has bought something. These are the people who you want to do business with.

You can even segment a list by how large the average sales transaction was on their last order. If you find a group of people who spent $200 on something, you will want to match that price with a new offer to this group of people. You don’t want to insult people’s intelligence with a low-ball offer. So come correct and find a group of people that has spent somewhere near the amount that your product is, before in their past.

Now you should know that the more niche specific you get with your list, the more expensive it’s going to become for you. But this isn’t always a bad thing. I know some marketers who would gladly put up thousands of dollars on a mailing list because these group of marketers are selling a high priced product, and are doing it successfully. The key lies in the offer, and the quality of list that you select.

Before we, I want to tell you about another mailing list that is even more responsive than a direct response list. This list that I am talking about is probably something that you’ve overlooked and haven’t paid much attention to. The list that I’m talking about is your own customer list.

Your customers are the group of people who like you, know you, and are willing to do business with you again – so you shouldn’t neglect these people. Take the time out to develop direct mail campaigns to market to your customers. 80% of your entire business profits will come from sales on the backend, so this is an area that you can’t forget about.

While you’re contacting them, ask them if they can give you a referral. Tell them in return, they’ll receive a free gift. This is a great way to contact your customers, and also to potentially get a new customer also. So don’t ignore your customer list.

All of these tips will help you to gain the upper hand when doing direct mail.

Be sure to utilize these direct mail tips today to have success in your business immediately.

How Outsourcing Your Marketing Team Can Save You Time, Money and Risk

How successful are your current marketing initiatives and programs? Do you have a marketing team to launch and execute your marketing plans? Many small businesses struggle with making their marketing program effective because they don’t have the in-house talent and expertise to manage marketing projects such as a new product launch, a website redesign, SEO or even the creation of a well-researched and comprehensive plan. Putting all of this together takes time and money and drains valuable resources from other areas of your business.

Consider outsourcing these responsibilities to a third-party marketing consulting company. Here are several important benefits to outsourcing:

1) HIRING A PROFESSIONAL MARKETING CONSULTANT SAVES YOUR BUSINESS TIME AND MONEY:

· Your business saves money in reduced overhead costs (no internal team to hire, manage, provide office space for, etc.).

· You agree up front on how much you want to spend and can cap costs at a certain amount – no more unanticipated expenses or marketing budgets run amok!

· You spend less time spent on daily marketing management, trying to find the right people for an in-house marketing team, and task delegation.

2) OUTSOURCING YOUR MARKETING FUNCTIONS TO A WELL-VETTED MARKETING EXPERT HELPS YOU REDUCE YOUR MARKETING RISK AND BUILD BUSINESS PARTNERSHIPS:

· Your marketing consultant wants and needs their programs to be effective. They will work hard to bring you marketing success, as this reflects positively on them and encourages their continued work with your business.

· Access to an enormous network of skills, talents and capabilities, such as graphic designers, copywriters, website developers, and SEO consultants, to name just a few.

· Knowledge is transferred between both businesses. A savvy marketing professional will get to know your business inside and out. As a result, they’re flexible enough to adapt your marketing program to meet shifting objectives (such as industry trends) quickly and effectively.

Here is a helpful example of a company who outsourced the creation and distribution of a direct mail marketing program:

MARKETING CASE HISTORY:

Opportunity/Problem:

A realty company agent wanted to revamp its quarterly postcard-marketing program to generate new listings. Their company’s previous program’s impact was fading and no longer produced any measurable benefit.

Solution:

The budget for this project was defined, and a cross-platform marketing program was custom created for the realty company. A direct mail postcard would be sent to about 10,000 recipients in the target market. The postcard included individual website landing pages personalized for each mail recipient. The target market was segmented so that each group would receive a more relevant and specific message and personal URL. The landing pages were created for each market segment and were hosted to receive visitors to the website.

Each time a recipient landed on their personalized page, a real time lead was created, and the client was notified of the lead for immediate follow up. The actual return on marketing investment for the first year of this program was 108%, bringing incrementally increased sales revenue and a bottom line profit that far exceeded the cost of the entire program.

Setting Hours For Your Network Marketing Business

I’ve been asked many times what the time commitment is for a network marketing business. This can vary greatly depending on how you’re marketing. For those who choose to host home parties, their time commitment will be different from those who are marketing online. Both of these will be different from those who are buying leads and cold calling those leads.

Network marketing is a relationship business. Relationships require time.

At a home party, you’ll make initial sales the day of the party. You’ll invest time coaching your hostess before the party and following up with customers and business leads after the party.

For those who market online, you’ll invest time on a consistent basis getting your name in front of potential customers and team members.

Many of us are very time committed. We are parents, children and employees. The thought of trying to squeeze in one more thing can be overwhelming.

If you truly can’t find an hour per day, then network marketing may not be the right answer for you. In any given day, you’ll need time to answer emails, return or make phone calls and market.

If you don’t answer emails or return phone calls, the person coming to you will go to someone else. We live in an instant gratification world. Waiting is not part of the equation of today’s world.

If you don’t market, you won’t have the emails and phone calls coming in. So, making time each day for these activities is a must.

I’ve suggested to people that they give up an hour of television each day. I’ve suggested making enough food for two or three meals so that leftovers are an every other day occurrence. I’ve suggested giving up reading each page of the daily newspaper and instead catching the major headlines online. Each of these very small sacrifices could potentially give you the time needed to start and maintain a network marketing business.

So, while there is not a concrete answer to exactly what the time commitment is in network marketing, I will say that one hour per day is the bare minimum.