10 Effective Ways to Market Your eBay Store

Starting an eBay store means there is a ready audience that can be tapped into and making your products easily available to the online buyer. To sell items on eBay, you need traffic in form of visitors and marketing through paid and free channels can get your eBay store get noticed.

Once your eBay store is like a well-oiled machine, start using the following marketing strategies to take your eBay store’s operations to a further level and there will be a quantum growth in terms of earnings and traffic.

• Set up your website – Make it very easy for your customers to find you. Keep the URL neat and include information about the products on auction, new items and other necessary pages. The regular customers will show the greatest interest in your eBay operation. To gain the attraction of the new and existing customer, place eye-catching banners or a simple link to your eBay store on the website and on the pages that get the maximum traffic. This is the best way to send the traffic from the website to your eBay store.

• eBay community posting – eBay has a huge community chat forum which should be tapped to get noticed, this can be done by solving people’s queries here. So while posting comments, include a link back to your store. Exude confidence about the knowledge of the subject by actively participating in discussions without spamming the list with your products.

• Completely well described listings – Would you buy a product with a small note, no picture and a fancy price tag? Nor you or any other buyer would prefer to buy such a product. Not being a brick and mortar store, your customer will want to see all visuals along with a complete description before they decide to buy it.

• Free listings – There are a number of sites such as Craigslist and Kijiji to name a few which allow to post free listings. Find out the free websites and post pictures of your products along with the link to your eBay store.

• Email sign-ups – Collect emails of the visitors from your website, send them regular newsletters or emails at the time of discounts, thereby directing the traffic back to the eBay store. In case if the email list is small, it can be easily managed, if the audience extends to thousands, use services such as Mail Chimp.

• Setting up a blog – The best way to establish yourself as an industry thought leader is via sharing knowledge on a blog. How often do you stumble across a blog while searching for information about a product? Similarly tap into this resource, add a link back to your store and also include an email sign-up box. You can either set up a blog on WordPress or Blogger or on your website.

• Whitepapers on website – Are your customers facing certain problems while using a product? Solve their problems in form of a detailed eBook that can be freely downloaded from your website. Help the customers and in reward you’ll get their loyalty.

• Facebook page – Facebook, which has millions of users is one arena that can be used to direct the traffic back to your eBay store. Posting creative, funny and helpful pictures and curating useful posts will attract a lot of attention and convert viewers into loyal customers.

• Videos rich with keywords – Create enticing videos rich in keywords and post them on video sites such as YouTube and Vine to get the maximum traction. Videos rich in keywords are placed on higher ranks by search engines and help you get noticed. Post a link back to your eBay store at the end of every video.

• Pay Per Click – This paid channel of marketing helps your business in various ways such as placing your website on the top of Sponsored Links and driving traffic straightaway even in absence of the website being indexed by search engines to boost the organic search results.

It is always beneficial to depict your business in front of a wider audience. These eBay marketing techniques are directed to drive millions of online shoppers to your eBay store.

Hire a List Broker For Your Marketing Needs

If you have a business and wish to see more results, a list broker might be exactly what you are looking for.

List brokers are agents that help businesses carry out direct marketing campaigns. Many times a list broker acts as the middle man in matching businesses with lists of people who would be most interested in the product the business is offering. List brokers also give valuable information about price guidelines and other consultation about purchases lists of data.

Direct marketing is a form of marketing that is individualistic in that it first takes marketing to a much more direct level. Rather than putting up billboards or signs, direct marketing lists are provided to businesses, which in turn use them to send out mail, emails and at times telemarketing. Direct marketing also revolves highly around track able and measurable positive responses from consumers. Many times the form of advertisement will require a direct action taken by the consumer such as a phone call or a visit to a certain website.

Direct marketing lists can prove extremely helpful to businesses in that they provide real results that are tangible. If a company sends out 10,000 mailers and receives even just 100 replies, the 100 replies is a measurable number. With indirect marketing, it is much more difficult to calculate the efficiency of the company’s marketing strategies.

Hiring a list broker for your company can be extremely beneficial in that they will help you create a direct marketing list that will cater to your exact needs and specifications.

How to Develop the Right Direct Marketing Mix For Your Business

Direct marketing is a type of marketing that communicates directly with the prospect or customer. It should have a clear call to action and is often measurable. It is generally used to acquire or retain profitable customers. There are a number of different channels available to you, each offering different benefits and costings.

Direct Mail

Every household in the modern world no doubt receives several mail shots per year. This is often referred to as junk mail generally because many people don’t like receiving it through their letterbox. Because of this negative connotation it is critical that any Direct Mail that you send is highly targeted and personalized. The more personalized and relevant your mailing is, the higher your response rates will be. If you have a large customer base, it is beneficial to segment them based on the data you hold about them. This way you can try and personalize your message to that particular group.

Within your letter you need to have a clear call to action so customers know how to buy your product or service. If you are a complete beginner it would be beneficial to employ a creative agency to support you, however this could be costly.

The biggest advantage of Direct Mail is that it is completely measurable so you can track how it is performing incrementally. You would need to set up a no contact control cell within your mailed population in order to understand who would have bought your product anyway. In terms of cost, Direct Mail is generally more expensive than online channels due to the postage costs so it is probably an option for a more established business with a larger marketing budget.

Door drops

Door drops are less targeted mail shots or flyers delivered through your letterbox. They are not addressed to the householder personally. You will have seen local takeaway and taxi cab firms use door drops and they can be effective as a localized marketing strategy for acquiring new customers. If you can offer a discount this will increase your response but don’t expect to see great results.

Telemarketing

This is another form of direct marketing that can be intrusive so proceed with caution. There are outbound and inbound options depending if you call the customer or they are calling you. You must ensure that you have permission to contact them by phone otherwise you could be breaching data protection laws. It is beneficial to position the call as a courtesy call prior to offering any product or service. This will put customers at ease and make them more receptive to talking to you. This can be an expensive channel as you have the network charges to cover as well as staff if you don’t have time to make the calls yourself.

Email marketing

Email marketing follows the same principles as direct mail in that you are mailing to your prospects or customer base. Again this is a measurable channel and is cost effective as you don’t have the postage costs to consider. The barrier to email marketing can be the filters that classify emails as spam. This could mean that your prospects don’t actually receive your email. This channel is a great way for you to connect with your customers or prospects and offer them real value.

Direct Sales

Direct sales is not specifically direct marketing as it generally involves sales agents selling your product or service but it is another option for your marketing mix. You could employ a direct sales agency to sell your product on your behalf for a fee. This channel can be cost effective if you have the right staff and a relevant offer for the customer.

These are a handful of direct marketing channels to consider when you are planning your marketing activity. Each one has their own merit depending on your objectives for your business and your budget. Always bear in mind that it is important to have more than one marketing channel in your portfolio in case you start to see a reduction in your response rates. This can often happen when you are in a saturated marketplace.