How Email Marketing Helps You

Today, marketers have many, many modern and fun marketing platforms. On social media platforms, they get to pin pictures, post YouTube videos, sponsor ads, and run social media contests. It seems e-mail has been left in the dust. Or, has it? Despite the marketing variety available, salesforce.com reports that 67% of marketers still believe e-mail marketing to be their core way of boosting their ROI and cutting marketing costs. Why? Well, consider this, a Merkle study revealed that 74% of consumers still prefer to receive marketing literature by e-mail and, 91% of consumers check their e-mails daily? These marketers know that, for their advertisements to be welcomed a daily basis, e-mail marketing is the way to go. Let’s take a closer look at how e-mail marketing can help you grow your business.

E-mail marketing creates greater and more lucrative sales.

Amazingly, a Direct Marketing Association study showed that e-mail marketing has an ROI of 4,300%. It also found that 66% of consumers have bought a product because of a marketing e-mail. Even more significant, an eMarketers study found that, customers are 3X more likely to buy a product after receiving a marketing e-mail and, once customers choose to purchase, they spend 17% more than those who decide to buy on a social media platform. The effects of e-mail marketing in growing your customer-base obviously cannot be duplicated.

Through e-mail marketing, you create greater trust, customer loyalty and sales.

Though your customers undoubtedly love your brand, brands are easily forgotten in their busy day-to-day shuffles. So, you must remind your customers of your valuable offers so they can show their loyalty when they need your products. Still, you are going to need at least 6 exposures to a new company product to get even your loyal customers to try them. And, after opting in on your e-mail marketing list, your customers are expecting and even welcoming such e-mails. Therefore, your e-mail marketing campaign is the best way to make room for such frequent exposure without seeming obnoxious and, thereby, making potential customers walk away. And, without the obnoxious component that is part of a lot of advertising, your customers learn to like and trust your company for graciously granting them their wish of receiving regular e-mail communication from you. This trust is sure to bring in life-long customers.

E-mail marketing increases website traffic, creating a more enduring and lucrative overall online campaign.

Your e-mail marketing is one of the best ways to boost your search engine rankings. With a simple social media share button, an invite to visit your site, or a promotion code, you invite your customers to visit your site or invite others to do so. As your traffic and shares increase, your ranking on search engine results pages rises. A boosted search engine ranking makes it possible for your customers to find you more easily even when you aren’t directly marketing to them. So, your advertisement investment just keeps giving back to your company with no extra effort or investment on your part.

Among top marketers, e-mail advertising is here to stay. Not only does it boosts sales and create loyal-life time customers, but if gifts you with higher search engine rankings, initiating a perpetually growing customer-base. Therefore, e-mail marketing may be old-school but it is sure to be a top-strategic tool in business growth for years to come!

Abercorn Digital delivers value for our clients in any digital format, across all platforms, to every device, delivering world-class marketing solutions.

What Are The Safety Benefits Of High Productivity Vehicles (Hpvs)?

Unlike traditional heavy vehicles or trucks, HPVs are designed specifically for high productivity applications. They offer many safety benefits that can help keep your team safe while on the job, as soon as you get your truck licence training in Melbourne.

What are HPVs and what are their safety benefits over traditional vehicles?
HPVs are vehicles that are specifically designed for high-productivity applications. They are typically smaller and more manoeuvrable than traditional vehicles, which makes them ideal for transporting goods in tight spaces. HPVs also have a lower centre of gravity, which helps to prevent them from tipping over when travelling on uneven surfaces.

Safety is a top priority for HPV manufacturers, and many of these vehicles come equipped with features that help keep drivers safe while on the job. For example, HPVs often have large windshields that provide drivers with excellent visibility. They also feature powerful brakes and stability control systems that help to keep the vehicle under control during sudden stops or sharp turns.

Overall, HPVs offer many safety benefits over traditional heavy vehicles or trucks. Their smaller size and low centre of gravity make them less likely to tip over, and their powerful brakes and stability control systems help drivers stay in control during even the most challenging driving conditions. When it comes to safety, HPVs are hard to beat!

If you’re looking for a safer way to transport goods or materials, then consider using a high-productivity vehicle. HPVs offer many safety benefits that can help keep drivers safe while on the job. Going for heavy combination training or heavy vehicle training in Melbourne can help guide you when using an HPV for the first time.

How do HPVs help to improve safety for drivers and pedestrians alike?
The safety of everyone, whether the driver or other people such as pedestrians, is very important when it comes to this type of vehicle. The design and construction of HPVs means that they are much less likely to tip over, which can be a major safety hazard.

These vehicles offer a much higher level of stability than regular trucks or vans, meaning that they are less likely to cause an accident. They also have a smaller turning radius, which makes them easier to manoeuvre in tight spaces. This can be especially important in urban areas where there is a lot of traffic and pedestrians.

HPVs are also much quieter than traditional vehicles, meaning that pedestrians and other drivers will be less likely to be startled by their arrival. This can help to avoid accidents and injuries.

Are there any other benefits to using HPVs beyond safety-related ones?
In addition to safety, HPVs also offer other benefits, such as:

Reduced fuel costs: HPVs are more efficient than traditional vehicles, meaning that you will use less fuel to get the job done.
Reduced emissions: HPVs produce fewer emissions than traditional vehicles, making them better for the environment.
Increased productivity: With an HPV, you can complete tasks faster and more efficiently, which means you can get more work done in a shorter amount of time.

All of these benefits make HPVs a great choice for businesses and organisations looking to improve their efficiency and reduce their environmental impact. If you’re looking for a safe, environmentally friendly way to transport goods or personnel, then consider using an HPV.

How can you switch to an HPV if you’re not already using one, and what are the costs associated with doing so?
If your company is not already using HPVs, there are a few ways to switch over. You can buy or lease new HPV vehicles, retrofit your current fleet with HPV technology, or use a combination of both methods.

The costs associated with switching to HPVs vary depending on the method you choose. Buying new vehicles will be the most expensive option, while retrofitting your current fleet is the least expensive. However, it’s important to keep in mind that retrofitting may not be possible for all types of vehicles.

Are there any dangers associated with using HPVs, or are they completely safe for everyone involved?
HPVs are much safer than regular heavy vehicles or trucks. In fact, they are up to 95% safer when it comes to fatalities and injuries. This is because HPVs are designed for specific tasks, such as short-distance deliveries or construction projects. They are not meant for long-distance travel, so there is less of a chance for accidents to occur.

Additionally, HPV drivers receive specialised training that helps them stay safe while operating these vehicles. All drivers must be certified before they can operate an HPV, and they are required to follow all safety guidelines at all times.

They are not only safer for the drivers, but also for other motorists on the road. HPVs are much smaller than regular trucks, so they take up less space on the road. This means that there is less of a chance for accidents to occur when two or more vehicles are travelling down the same street.

Overall, it is clear that high-productivity vehicles offer a number of safety benefits that regular heavy vehicles cannot match. If you are looking for a safer way to transport goods or materials, then an HPV may be the right choice for you. Contact your local dealer today to learn more about these amazing vehicles.

Essentials of an Integrated Marketing Communication Process

The American Marketing Association (AMA) which represents marketing professionals defines marketing as “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.”

Effective marketing requires that managers recognize the interdependence of such activities as sales and promotion and how they can be combined to develop a marketing program. In marketing, exchange is a central concept. For exchange to occur there must be two or more parties with something of value to one another, a desire and ability to give up that something to other party, and a way to communicate with each other.

Marketing facilitates the exchange process and the development of relationships by carefully examining the needs and wants of customers, developing a product or service that satisfies these needs, offering it at a certain price, making it available through a particular place or channel of distribution, and developing a program of promotion or communication to create awareness and interest. The focus of market driven companies is on developing and sustaining relationships with their customers. This has led to a new emphasis on relationship marketing which involves creating, maintaining and enhancing longterm relationships with individual customers as well as other stakeholders for mutual benefit.

The marketer’s task is to devise marketing activities and fully integrated marketing activities and assemble fully integrated marketing programs to create, communicate and deliver value for customers.

Advertising and promotion play an important role in the exchange process by informing consumers of an organisation’s product or service and convincing them of its ability to satisfy their needs or wants. The American Association of Advertising Agencies developed definition of Integrated Marketing Communication as “A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines – advertising, direct response, sales promotion and public relations – and combines these disciplines to provide clarity, consistency, and maximum communications impact.” Integrated Marketing Communication involves coordinating the various promotional elements. Six major promotional tools are advertisement, sales promotion, personal selling, direct marketing, publicity/public relations, internet marketing.

The Integrated Marketing Communication approach helps companies identify the most appropriate and effective methods for communicating and building relationships with their customers as well as other stakeholders such as employees, suppliers, investors, interest groups and the general public. Companies send messages to customers and other stakeholders through all aspects of their marketing mixes, not just promotion. Consumers make inferences about a product on the basis of elements such as its design, appearance, performance, pricing, service support, and where and how it is distributed. For example a high price may symbolize quality to customers, as may be the shape or design of a product, its packaging, its brand name, or the image of the stores in which it is sold.

The Integrated Marketing Communication approach to marketing communications planning and strategy is being adopted by both large and small companies and has become popular among firms marketing consumer products and services as well as business- to-business marketers. By coordinating their marketing communications efforts, companies can avoid duplication, take advantage of synergy among promotional tools, and develop more efficient and effective marketing communication programs.

To move to Integrated Marketing Communication also reflects an adaptation by marketers to a changing environment, particularly with respect to consumers, technology and media. Major changes have occurred among consumers with respect to demographics, lifestyles, media use and buying and shopping patterns. Media strategy involves determining which communication channels will be used to deliver the advertising message to the target audience. Two most important aspects of the advertising program are development of the message and media strategy. Message development, referred as creative strategy involves determining the basic appeal and message the advertiser wishes to convey to the target audience. Once the message and media strategies have been determined, steps must be taken to implement them. Most large companies hire advertising agencies to plan and produce their messages and to evaluate and purchase the media that will carry their ads. Marketing Communication can tell or show consumers how and why a product is used, by what kind of person, and where and when. They can learn about who makes the product and what the company and brand stand for; and they can get an incentive or reward for trial or usage. Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings and things.