How Email Marketing Helps You

Today, marketers have many, many modern and fun marketing platforms. On social media platforms, they get to pin pictures, post YouTube videos, sponsor ads, and run social media contests. It seems e-mail has been left in the dust. Or, has it? Despite the marketing variety available, salesforce.com reports that 67% of marketers still believe e-mail marketing to be their core way of boosting their ROI and cutting marketing costs. Why? Well, consider this, a Merkle study revealed that 74% of consumers still prefer to receive marketing literature by e-mail and, 91% of consumers check their e-mails daily? These marketers know that, for their advertisements to be welcomed a daily basis, e-mail marketing is the way to go. Let’s take a closer look at how e-mail marketing can help you grow your business.

E-mail marketing creates greater and more lucrative sales.

Amazingly, a Direct Marketing Association study showed that e-mail marketing has an ROI of 4,300%. It also found that 66% of consumers have bought a product because of a marketing e-mail. Even more significant, an eMarketers study found that, customers are 3X more likely to buy a product after receiving a marketing e-mail and, once customers choose to purchase, they spend 17% more than those who decide to buy on a social media platform. The effects of e-mail marketing in growing your customer-base obviously cannot be duplicated.

Through e-mail marketing, you create greater trust, customer loyalty and sales.

Though your customers undoubtedly love your brand, brands are easily forgotten in their busy day-to-day shuffles. So, you must remind your customers of your valuable offers so they can show their loyalty when they need your products. Still, you are going to need at least 6 exposures to a new company product to get even your loyal customers to try them. And, after opting in on your e-mail marketing list, your customers are expecting and even welcoming such e-mails. Therefore, your e-mail marketing campaign is the best way to make room for such frequent exposure without seeming obnoxious and, thereby, making potential customers walk away. And, without the obnoxious component that is part of a lot of advertising, your customers learn to like and trust your company for graciously granting them their wish of receiving regular e-mail communication from you. This trust is sure to bring in life-long customers.

E-mail marketing increases website traffic, creating a more enduring and lucrative overall online campaign.

Your e-mail marketing is one of the best ways to boost your search engine rankings. With a simple social media share button, an invite to visit your site, or a promotion code, you invite your customers to visit your site or invite others to do so. As your traffic and shares increase, your ranking on search engine results pages rises. A boosted search engine ranking makes it possible for your customers to find you more easily even when you aren’t directly marketing to them. So, your advertisement investment just keeps giving back to your company with no extra effort or investment on your part.

Among top marketers, e-mail advertising is here to stay. Not only does it boosts sales and create loyal-life time customers, but if gifts you with higher search engine rankings, initiating a perpetually growing customer-base. Therefore, e-mail marketing may be old-school but it is sure to be a top-strategic tool in business growth for years to come!

Abercorn Digital delivers value for our clients in any digital format, across all platforms, to every device, delivering world-class marketing solutions.

2 Reasons Niche Marketing Is The Way To Go

Niche marketing is important for a number of reasons. The first reason is because you can operate in a competition free zone. Now even though a lot of the niches that you see today contain some form of competition, you will still be able to turn a profit as opposed to if you didn’t go into a niche.

If you’re looking for a way to go into a niche, begin by focusing on your business first. We can sit and talk about all the different kinds of ways that other business owners can go into a niche, but instead we will talk about yours. Here’s the first reason why you should consider going into a niche:

1) Less cost

You won’t have to advertise more of your money to get your message across in your niche. This means you can save money, all while collecting as much leads and sales as possible. To do this, you will want to test and track your results. If you find that an ad in a niche publication surpasses what you get from advertising in a different medium or newspaper – I would stick to advertising in this publication alone.

With the less cost of advertising, you’ll get to save some of that money and use it to spend elsewhere in your business. This one reason alone for going into a niche can be considered a pro. Plus, you can easily regain the cost of acquiring the customer – if you choose to use backend marketing. Here’s another reason why going into a niche is a good idea.

2) Be perceived as an expert

When you go into a niche, almost immediately you’re perceived as an expert. People will come to you simply because they believe in your talents, and they feel like you can deliver results. As an expert in your niche, you have a lot of credibility. You can inspire confidence in your prospects because they believe you are the obvious person for the job.

With an expert status in your niche, almost everybody will know you. You can gain market dominance, and can automatically build a brand in your business. This will help you to stand out from the rest of your competitors, and will help you to gain as much dominance as possible.

Another thing that you should know is that whenever someone has a problem, they will contact you first. This is because they value your information, and that they will be willing to learn everything that they can to improve their sales and profits. With that being said, I thin it’s a technique that you should be using in your business today.

Most of the techniques that you hear about when it comes to going into a niche are sound advice. Niche marketing is a technique that that many people don’t seem to understand. If you can incorporate this into your business strategy, you will find that you can stand to profit immensely from this strategy.

Good luck with making these niche marketing tips work for you today in your business.

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?

The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering.

Today, the Internet offers the consumer a pure, unadulterated and convenient environment for buying goods, services, bill paying and browsing. And with more people logging on every day, it’s where businesses need to focus.

Compared to direct mail, marketing a business or service on the internet is simple, very cost-effective and can be just as profitable. If it’s the ‘right’ kind of business, offering the ‘right’ kind of product or service, it can prove to be overwhelmingly prosperous. And there’s many an Internet millionaire that will testify to that.

The big advantage, in terms of doing business on the Internet, falls right at the feet of the little guy. The one-man outfit, who has virtually no overheads and no employees. Better off still, is the little guy with no overheads, employees, products or services. He can make a phenomenal amount of money by selling other people’s products for commissions.

That’s quite difficult to do with direct mail and would likely prove prohibitively expensive to operate. And that’s another reason why direct mail is in decline. The overall expense of the operation.

When you add up the cost of stationery, printing, postage, mailing lists and the labor involved in the whole process, it’s clear to see that the ‘end is nigh’, for what was once a very lucrative marketing venture. That’s not to say that there isn’t still a place for some forms of direct mail. Some online businesses, especially the bigger companies, would do well to incorporate a direct mail strategy in promoting their online activities.

But generally, the opportunity of making a killing with direct mail is fading fast. So it’s goodbye to the direct mail baron and welcome to the Internet marketing guru. It’s the same animal but with different spots.