Dealing With the Legalities of Direct Mail

There are many regulations and laws that govern our day to day business activities. In additional to the laws and regulations there are also imposed ethical restrictions on our own behavior. When creating and implementing a direct mail advertising campaign, be sure that you are strictly adhere to all laws as well as ethical considerations. No business can afford to damage its good name through ignorance of the law or by any type of shady behavior.

Both direct mail and telemarketing have been under scrutiny for the past several years. Few people want to be harassed by phone or through the mail at their own homes. It’s good that some limitations have been imposed to keep unsavory elements out of the industry. A few unethical practitioners have given honest direct mail companies a bad name and it’s better for all of us if they are kept out of business.

In order to be absolutely certain that your company is setting the highest possible bar in regards to ethics and the law, be sure to consult your legal advisor about the laws in your state. Make this appointment in the earliest planning stages of your campaign. This site does not pretend to be an expert in legal matters so be sure you consult with someone who is. However, there are a few matters that we can speak to with limited authority in regards to following the law.

Do some research.

Just like there is a national “do not call” list for telemarketers, there is a similar “do not mail” list for direct mail companies. This organization has a responsibility center where companies can learn about privacy policies, identity theft, self-regulation and many other topics relating to the use of direct mail marketing.

Do your homework when planning your campaign. Not knowing the law is no excuse, especially when there are so many resources available with just a simple Google search.

Learn about postal regulations.

It’s not just the legal ramifications that can entangle a direct mail campaign. Practical considerations can trip you up as well. Something as seemingly simple as putting postage on your marketing flyers can become complicated when you are sending a large quantity.

The US Postal Service has many, many regulations regarding bulk mail. Using the US Postal Service’s bulk mail system can be a big money saver but it can also be pretty complicated. When you send your mailers through as bulk mail, you can get a much better rate on the postage. In return, you are essential doing the post office’s job for them and you must process it as they would. They publish a book with all of the regulations outlined and it can be overwhelming for the uninitiated.

Consider hiring a pro.

A professional direct mail company can help you get through many of these sticky situations. Many companies can check your mailing list against your state’s “do not mail” list. They can also navigate the complex postal system to get you the best rate on your mailer.

Marketing Information Website

When advertising, most people look for all the help they can get. Turning to a marketing information website can help give you some ideas. In order to get the best effect out of your advertising, you will want to use a professional advertising service like we offer at Wag the Dog Marketing.

Using our service will give you the benefit of all our years of expertise. You will be able to increase profitability through our suggestions. We will help you use social networking websites, create a profitable message, increase exposure and use low cost direct advertising campaigns.

The onset of social networking websites have been a boon to every business which knows how to use them. We can help you get your business on these websites with the highest profitability. Since the cost of using the websites are low, you can focus more energy on your exposure.

The great part about using a social networking website is you do not have to write the announcements. You have the option to hire someone to post updates on the website. This will allow your business to stay in the lime light while allowing you to concentrate on running your business.

So many people use these websites, you are sure to reach your demographic and possibly even expand it. You will definitely be able to reach the computer savvy crowd while reaching all of the younger generation. This is a advertising solution most every company uses.

In order to keep your business from falling behind, you will want to generate more exposure through social networking. In order to find out more, you can look into marketing information websites. Your time would be best served if you contacted us at Wag the Dog Marketing.

Profitable Messages Drive Business

Your advertising campaign will be centered around a message. This message will allow you to reach more people based on how it is created. In order to reach the most people, you need to keep in mind your core demographic. This will allow you to create a message which will speak to them.

By keeping in mind the interests of your core demographic, you will be bale to include things to catch their attention. Since you have a limited window of time to catch interest on the web, it is important you maximize the time you have. This will make your business more profitable.

Choose the Right WebSites

The best way to increase your exposure is to be highly selective about which websites you will advertise on. All websites have a demographic they are looking to reach. By advertising on the web sites looking to reach the same demographic as you, you will increase your exposure.

Since the website has done the hard work for you in finding your core demographic, all you have to do is decide on the right advertising size for the website. A good marketing information website should be able to make this clear to you. We will be able to make it happen.

Direct Marketing Can Work For You

Once you have people responding to your advertisement, you may want to consider a direct marketing campaign. A marketing information website may tell you how this is done. We can help you to put your marketing campaign into effect to retain clients.

Direct marketing can be accomplished in many different ways. You may want to market through SMS cell phone messages or through email. No matter which you choose, you will want to create a program which will be best received by those on your client list. We can help.

2 Reasons Niche Marketing Is The Way To Go

Niche marketing is important for a number of reasons. The first reason is because you can operate in a competition free zone. Now even though a lot of the niches that you see today contain some form of competition, you will still be able to turn a profit as opposed to if you didn’t go into a niche.

If you’re looking for a way to go into a niche, begin by focusing on your business first. We can sit and talk about all the different kinds of ways that other business owners can go into a niche, but instead we will talk about yours. Here’s the first reason why you should consider going into a niche:

1) Less cost

You won’t have to advertise more of your money to get your message across in your niche. This means you can save money, all while collecting as much leads and sales as possible. To do this, you will want to test and track your results. If you find that an ad in a niche publication surpasses what you get from advertising in a different medium or newspaper – I would stick to advertising in this publication alone.

With the less cost of advertising, you’ll get to save some of that money and use it to spend elsewhere in your business. This one reason alone for going into a niche can be considered a pro. Plus, you can easily regain the cost of acquiring the customer – if you choose to use backend marketing. Here’s another reason why going into a niche is a good idea.

2) Be perceived as an expert

When you go into a niche, almost immediately you’re perceived as an expert. People will come to you simply because they believe in your talents, and they feel like you can deliver results. As an expert in your niche, you have a lot of credibility. You can inspire confidence in your prospects because they believe you are the obvious person for the job.

With an expert status in your niche, almost everybody will know you. You can gain market dominance, and can automatically build a brand in your business. This will help you to stand out from the rest of your competitors, and will help you to gain as much dominance as possible.

Another thing that you should know is that whenever someone has a problem, they will contact you first. This is because they value your information, and that they will be willing to learn everything that they can to improve their sales and profits. With that being said, I thin it’s a technique that you should be using in your business today.

Most of the techniques that you hear about when it comes to going into a niche are sound advice. Niche marketing is a technique that that many people don’t seem to understand. If you can incorporate this into your business strategy, you will find that you can stand to profit immensely from this strategy.

Good luck with making these niche marketing tips work for you today in your business.